Creamy Cheese

For the first time in the Indian market, The Laughing Cow Cheese launched a Creamy Cheese sachet at Rs 10, to introduce masses to the yummy taste of cheese. So even with packaging design, we knew we had to get into the Indian mindset. To start off with, we broke away from the usual bread-cheese partnership and designed around desi tastes like Parathas and Dosas. We kept the design simple and self-explanatory and also played up the name of the pack- CREAMY, to bring alive the brand proposition of Deliciously Soft & Creamy Cheese.