Secret Temptation Roll-ons

We designed the new Secret Temptation antiperspirant roll-ons that cater to modern women. Keeping the brand language intact, we drew our inspiration not only from the unique benefits of each roll-on but also from the consumer’s lifestyle, bringing them alive through our clean, minimalistic, and function-led designs.

Borrowing from her fast-paced lifestyle, we used high-energy waves for the “Active Lifestyle” variant. For the “Brightening” variant we played with radiance transformation. The smooth and soft texture of the “Talc” variant was brought alive through colours and patterns.