OZiva Kids

While designing packaging for OZiva kids’ nutrition range, we put ourselves in the shoes of a 7-year-old. Instantly we knew the packaging had to be fun, interactive and also create moments of bonding between the child and mother. So, while keeping plant-based goodness at the core, we also integrated some cool features:
• A dispensing pack: Each pack comes with a tiny mouth (literally) that allows kids to pull out one gummy each day.
• Relevant animal characters: We carefully chose animals known for the benefit that each product offered. They subtly also cue in natural goodness.
• OZiva Gang stories: A story within the pack with all the characters, to encourage mama-child bonding. The stories are centred around health, overcoming everyday problems, and friendships.