Nihar GOLD

Nihar coconut oil is the market leader in East India, especially in Bihar. They wanted to launch a premium sub-brand called Nihar Gold. For this, we partnered them with packaging design.

Our approach was to create something new without losing the familiarity built by the brand over so many years. The coconut halves and the hair silhouette announce that it’s a Nihar coconut hair oil product from a mile. We added a pop of parallel gold streaks to convey that this is a premium sub-brand.