AGame is a brand that empowers every fitness goal and believes in possibilities. Our idea was to translate this philosophy through the brand’s visual language. Every time you bring your AGame, you soar a peak, ready for the next. This is why we celebrate the A-Peak in our brand mark. Each peak conquered today is merely the starting point for the next one. Even our brand tagline, ‘Fuel every goal’, aims to bring alive the spirit of putting our best foot forward and be a better version of our yesterday’s self and soar to new heights each day. The visual architecture for the packaging is designed in a fluid and adaptable way so as to accommodate different forms. Overall, the brand identity and packaging is designed to communicate determination, strength, power and grit.