Dr. Vaidya’s MyPrash

Dr. Vaidya’s immunity-boosting Chyawan Toffees packs the goodness of Chyawanprash into an easy-to-eat, yummy toffee for kids.

We put ourselves in the shoes of the mothers and realised that their biggest worry is their child’s health and immunity, especially when the kids go out to play. This insight helped us build the central idea for the product, which would quickly convey how better immunity gives children the energy to be their playful selves, thereby putting the mothers’ worries to rest. To bring alive this thought on the pack in an exciting way, we used fun-filled illustrations of kids in their natural, active, and carefree world making both children, as well as mothers, happy.