Accreda
Accreda is a career-building platform dedicated to empowering aspiring professionals and amplifying their employability. We have designed their brand identity by taking inspiration from diamonds as a visual representation. Diamonds as a structure conveys qualities like brilliance, rarity, and eternity, which Accreda aims to provide to its users. Its unique identity features dual colours, Berry for passion and determination, and Gold for prestige and success. The dual colours also indicate the bridge between the platform and the learner—a thoughtful representation of Accreda's vision to create job-ready professionals.